Supermercados Euro, founded over 20 years ago in Antioquia, Colombia, has always aimed to bring essential products to the public, within a framework of abundance, freshness, service, and real savings. For many years, they operated exclusively in Antioquia, but later expanded to other regions, reaching cities like MonterĂa and Bogotá.
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However, their non-physical sales channels did not grow at the same pace or development as their physical stores. As a result, the website did not offer the same commercial dynamics, promotions, brochures, and other features that the physical stores provided, creating a significant gap between the two channels.
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On the other hand, the performance of their website was another challenge the brand sought to address. The site lacked a robust platform capable of handling a high volume of visits, often crashing, and it couldn't offer the same promotions as the physical stores.
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After exploring numerous solutions, they discovered VTEX, a platform with considerable experience in the supermarket industry, having worked with other industry leaders like Cencosud and Grupo Éxito. Euro knew that VTEX would be the ideal platform to migrate to in order to achieve true omnichannel integration for their brand.
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Thanks to customer references and the research they conducted to choose the right partner, they found ITGlobers to begin working on what would become the brand’s digital transformation project, achieving very satisfactory results to date.
"Our average ticket has increased by more than 200% since the migration and the launch of the site." – Diana Rivera, Omnichannel Director at Supermercados Euro.
ITGlobers dedicated a team of 8 people to the project, including a technical lead, two front-end developers, two designers, a back office, a Q/A, and a project manager. The project, which had multiple components, was successfully launched after implementing several custom functionalities, such as a promotions landing page and a geo-location modal. This was key to increasing order coverage and reaching more customers with the 'real savings' and brand promise.
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As a result, eurosupermercados.com.co went live. Performance, which was one of the major challenges, is now undoubtedly one of its key strengths. The coverage, which they plan to expand in 2024, along with the ability to offer mass discounts and their well-known brochures that customers enjoy, which can now also be purchased through the website, have been several of the success indicators of this ambitious project.
"We worked very well with the ITGlobers team. Our project manager understood the needs and expedited the go-live process." – Diana Rivera, Omnichannel Director at Supermercados Euro.
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Euro aims to continue delivering real savings to its customers through all its channels. In 2024, they will continue with their growth and expansion plans, this time supported by a platform that enables them to offer the true omnichannel experience needed in this sector.
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