Redesigning Rena Ware's Digital Experience: The Art of Good Eating on renaware.com

Making its way into the digital world, renaware.com arrives in the United States. This globally cherished and beloved brand is taking a bold step in its accelerated digital transformation by entering the B2C eCommerce space. Its goal? To bring us "the art of good eating" from any device with an internet connection.

Rena Ware found in VTEX the perfect solution to showcase all its services in a digital format, and in ITGlobers, VTEX's most valuable partner in Latam, the technical and strategic ally to bring the project to life. ITG assigned a dedicated team to Rena Ware, successfully completing this challenging project in just one month. As Juan David Gutiérrez, Global IT Director at Rena Ware, explains:

"We set ourselves a strategic challenge: to launch the site in four weeks. To achieve this, ITG assembled the best team possible to make it happen." – Juan David Gutiérrez, Global IT Director de Rena Ware.

Rena Ware has been a leader in cutting-edge healthy cooking technology and water filtration systems for over 80 years. As an international company dedicated to improving lives worldwide, Rena Ware offers its collaborators a unique opportunity for professional and personal growth through a success plan that empowers anyone to start their own business. At the same time, it strives to be a sustainable solution for both the environment and its customers' budgets.

As part of the development of renaware.com, the ITGlobers team created native components and custom functionalities tailored to the design and usability envisioned by the brand's team. These enhancements enabled a smoother user interaction with the platform.

Once the website in the United States went live, Rena Ware continued its plan, focusing next on Peru, its most important market. Here, the brand is set to launch a B2B2C platform, once again partnering with ITGlobers as the strategic ally for the project. The initiative aims to enhance the digital experience, build trust among sales representatives, and transform the online channel into a commercial enabler, as stated by Juan David.

Following the launch of Rena Ware in Peru, the brand will continue transforming its remaining markets, alongside VTEX and ITGlobers, to keep adding value for users and take both the brand and the digital experience to the next level.